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ZING!
Sauce Brand Design // Brand Marketing
BRAND DESIGN
DEC 2020
Restaurants provide a space of connection and community. After the pandemic, many Asian restaurants struggled with restarting their businesses. ZING! is an Asian-American sauce brand that aims to revitalize local Asian eateries by introducing their signature sauces to the shelves of grocery stores. To bring ZING! to life, I designed the brand, strategy, and package design.
PROBLEM AND BRIEF
ZING! aims to evoke energy and enthusiasm for cultural cuisine in youth. ZING! wants simplicity to pack a punch. Simple, bright and type-heavy, our visual system is bold, connected, and adaptable. Using funky concentric shapes, each sauce is assigned its own shape to represent its taste and unique identity.
BRAND GUIDELINES
I applied the ZING brand to a poster series and a packaging design. Made with recycled cardboard, package labels can be easily detached so the bottle and label can be composted and/or recycled. Another way we maximize our design is using the back of our labels to serve as sample recipes. This gives an authentic hands-on experience for the audience and gives promotional space for the restaurant the sauce features. With one package design, audiences are exposed to geographical connections to cultures as well as online exposure to a greater community of people making food.
BRAND APPLICATION
